Your website makes an impression about the business you run. Sometimes, it's the first (and last) impression. The words used on your website need to reflect not only what you do and how to contact you, but the personality behind your brand. Furthermore, your website's content needs to be seamlessly optimized with the right keywords so that potential customers can find you when they're Googling the sort of thing you offer. I incorporate search engine optimization (SEO) strategies within the content so that you can attract the business you want.