New campaigns. New brands. New businesses. New buzz. The name, web address, and slogan can mean the difference between being passed over and attracting an audience. I have developed the following brand and business names and slogans for clients:
Apple Nannies, a Canadian live-in nanny agency, was up for a rebrand. They wanted a slogan that spoke to their dedication of helping families achieve the happiness and balance they wanted. I developed their new slogan: Our life's work is helping your life work! They've been helping more Canadian families ever since.
At Espresso, we worked with the Ontario Bar Association (OBA) to completely revamp their legal industry magazine, JUST. As the magazine features both legal and lifestyle information for lawyers, I developed the publication's slogan, For People With A Calling.
Espresso and United Way Toronto wanted to create a cause-driven online community that would get to the heart of why people in their 20s and 30s should volunteer and donate to improve their city. Give a Damn pretty much says it all.