New campaigns. New brands. New businesses. New buzz. The name, web address, and slogan can mean the difference between being passed over and attracting an audience. 

I have developed the following brand and business names and slogans for clients:


Apple Nannies, a Canadian live-in nanny agency, was up for a rebrand. They wanted a slogan that spoke to their dedication of helping families achieve the happiness and balance they wanted. I developed their new slogan: Our life's work is helping your life work! They've been helping more Canadian families ever since.

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At Espresso, we worked with the Ontario Bar Association (OBA) to completely revamp their legal industry magazine, JUST. As the magazine features both legal and lifestyle information for lawyers, I developed the publication's slogan, For People With A Calling.


Espresso and United Way Toronto wanted to create a cause-driven online community that would get to the heart of why people in their 20s and 30s should volunteer and donate to improve their city. Give a Damn pretty much says it all.